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To your all-in one hub to book meeting rooms and sports classes or sign up for the many public, campus or collective events happening at Wintercircus.
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Masterclass: How to integrate AI in your existing product
by Bram de Geyter & Maarten de Schuymer
Tuesday, November 17, 2026 - 7:30 PM 10:00 PM
Doors open at: 7:00 PM
How to build AI into your product without breaking what works
Using AI in your team is one thing. Shipping it inside your product? A little more challenging than slapping “now with AI” on your homepage.
Following June’s session on agents and AI-native organisations, we’re raising the stakes: adding AI to a product people already rely on, without breaking what they love about it. Where to start? What to leave alone? And how do you keep shipping when the technology won’t sit still? Bram de Geyter, Showpad’s former Senior VP Product & Technology, and Maarten De Schuymer, VP Product at Aikido, share the decisions, trade-offs, and lessons behind making it work.
Masterclass: Turning Technology into Competitive Advantage by Danilo Machado (SeatGeek)
by Danilo Machado
Thursday, November 19, 2026 - 7:30 PM 10:00PM
Doors open at: 7:00 PM
Your competitors have access to the same tech. What will you do differently?
You need this if your technology wish list keeps growing, but you’re not sure what deserves your time and budget
Technology is no longer just an IT concern; it shapes how every organisation operates, competes and grows. The real challenge isn’t deciding whether to adopt technology, but where, when and, especially, why. Danilo Machado, Senior Director of Engineering at SeatGeek, explores how to turn technology into a competitive advantage.
Which technology helps you get ahead, and which just helps you keep up? Where should you move fast? And which shiny new feature can wait? This masterclass helps you ask better questions before committing your budget and team – and balance short-term execution with long-term impact (that outlasts the free trial).
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