Masterclass: From Zero to 18M ARR in less than 18 months: Scaling Brand & Marketing with Madeline Lawrence

Monday, September 29, 2025 - 7:00 PM  9:00 PM 

In this session, Madeline Lawrence (CBO at Aikido Security) lifts the curtain on how Aikido went from 0 to €10M ARR in under 10 months, without ever taking themselves too seriously.

From launching a wildly viral April Fools’ rebrand to “OnlyScans,” to pitching their vision to President Macron at VivaTech (yes, really), Aikido has shown how you can build a serious business while having serious fun.

Madeline shares how their small team nailed early positioning, built a lovable brand, and created marketing engines that scale; all while staying true to their tone, values, and weird sense of humor.

Register now

Collective Season Opening

Tuesday, September 16, 2025 - 7:00 PM  11:00 PM (Europe/Brussels) 

What to expect? Dorien & Louis set the stage, and 4 bold entrepreneurs share their stories:

🦄 Madeline Lawrence (Aikido) on chasing the next unicorn dream
💸 Zhong Xu (Deliverect) on scaling all the way to 100M ARR
🤖 Hilde Cloostermans on powering Amazon’s robotics ambitions
📈 Steven Latre (Openchip) on bringing Belgian chip innovation to the world’s biggest league

You’ll also meet your new wingman Conversation Starter to help you network with intention. 🤝